Superheros represent reallly muscular characters who have good body. Superhero is familiar to everyone for various age ranges, it's childhood to someone, some people are dreaming to become like superheros. Superhero will give positive and friendly feeling and also positive imagination to people to workout.
Many people think of a barbell or dumbbell with a muscular arm at first when they hear the word "Gym". The shape of a barbell or dumbbell can be the most iconic symbol of the gym. The new Gold’s Gym logomark is inspired by the iconic shape of barbell. This iconic mark represents the different weights of a barbell and is asymmetrical, making the mark more dynamic and abstract.
Keeping the yellow color from original Gold's Gym logo for symbol along with the navy blue color which is the complementary color of yellow for the logo type, to add a colorful feeling of Superhero but trying to avoid a cartoonic or light feeling. Also using the font 'Memphis Extra Bold' to add more Superhero feeling to logo.
Existing protein power packages from most of companies are unnecessarily too big and there's big empty space inside and ser always need to put hand into the package and get protien out. While doing this, user can spill really easily and a lot of powers get onto the hand. Also when the protien is really little bit left, it's hard to take that out.
New Gold's Gym protein package inspiered from barbell shape like the new logo, doesn't have unnecessarily too big empty space inside, so package itself is smaller. The top lid has the measurement for scoops inside.