Project Name

Detail

About

SNEAKERZILLA
Website Design
App Design

Personal Project
2015

This website provides informations about how to maintain shoes, how to customize or repaint shoes and many lacing methods. It also has community, so people can share their informations. A lot of existing websites are focusing on updating release or restock informations faster. However, many sneaker people care about cuztomizing or repair their shoes and existing websites don't have enough informations about that. 

TARGET AUDIENCE

Primary target is sneakerheads who collect, trade, or admire sneakers as a hobby.
Secondary target is people who wear sneakers a lot and want to keep their sneakers long time.

PROBLEM STATEMENT

A lot of existing sneakers websites are focusing on updating new release or restock informations faster. However, many sneaker people or people who wear sneakers a lot care about customizing/repair/cleaning their shoes to keep their shoes longer in better condition but existing websites don't have enough informations about that.

WHY

Sneakers are getting more and more popular and one of the big parts of fashion these days. No more high heels, a lot of people who leave in city started wearing sneakers a lot too. As a fashion item, people care about their own unique style of sneakers, how to keep those clean and repair those when there is problem. Sneakerzilla focuses on providing information and detail instructions about those so people can keep their shoes longer in the same condition just like when they first bought it, have better satisfaction with their sneakers and more enjoy to wear them.

WIREFRAME DEVELOPMENT

After interview with people and user testing with low-mid fidelity wireframes, developed high fidelity wireframes and visual design.

USER STORYBOARD (user scenario)

Click to see the bigger image

Also based on user testing, created user storyboard and wireframe flow.

SNEAKERZILLA WEBSITE PROTOTYPE (video)

SNEAKERZILLA Mobile App

SNEAKERZILLA Tabloid PC App